Web Analytics 2.0
The Art of Online Accountability & Science of Customer Centricity
About the Author
As a thought leader Avinash puts a common sense framework around the often frenetic world of web analytics, and combines that framework with the philosophy that investing in talented analysts is the key to long-term success. He is a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.
Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organizations.
He is also a frequent speaker at industry conferences in the U.S. and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and JMP Innovators' Summit, as well as at major universities, such as Stanford University, University of Virginia, and University of Utah.
Avinash was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.